“I’ve run my own business for 30+ years, and I’ve always been a self-starter. But what I really wanted was to be happier—to break free from some of the fate-driven narratives I grew up with.

StoryFORMULA taught me that time isn’t something I make—it’s how I choose to flow with it. Five years ago, I would’ve looked at my giant to-do list and told myself, ‘You don’t have time for a walk.’ Now I say, ‘I do have time, and my health matters.’

That shift alone has been huge. I handle life with less panic, less overwhelm. Whether it’s business, family, or even a neighbor’s kid needing help, I can flow with it all. And every time I revisit StoryFORMULA, I learn something new about managing life and time.”

“I’ve been self-employed for over a decade, but I kept hitting an income ceiling. I procrastinated, avoided client emails, and told myself stories like: ‘I’m not extroverted enough. I’m not a go-getter.’

I tried everything—EFT, therapy, books, meditation, prayer—but still felt anxious and burnt out. When I started this work, I realized my self-talk was quietly sabotaging me. Once I shifted my narratives, I finally stopped believing I had to become someone I’m not in order to succeed.

The result? Our business now earns multiple six figures and is on its way to seven. Just as important—I have time freedom, more family involvement, and mornings that don’t start with dread. I wake up aware of my thoughts, able to choose different ones. That’s been life-changing.”

“I’d been a decorative painter for decades, working on massive projects for Silicon Valley tech companies. After the pandemic, I slid into residential work I didn’t enjoy. By 2022, I realized with horror: I was quietly quitting my own business.

Joining StoryFORMULA gave me purpose again. I committed to weekly sessions like any other appointment—and what I gained was not just skills, but community and resilience.

In 2023 alone, my dog died, my brother was diagnosed with lung cancer, and both my parents needed care. StoryFORMULA gave me the foundation to get through it all—and even inspired others by how I kept showing up. It strengthened my marriage (healthy conflict!) and deepened my relationship with my stepdaughter—right as she had a baby. I’m a proud grandmother, and this work helped me step fully into that role.”

“I’m 69—financial professional, father of four, grandfather, lifelong learner. I failed my first online launch, and the old tapes in my head nearly crushed me. Mornings were the worst—I’d open my eyes and already feel behind.

StoryFORMULA gave me a way out. I replaced destructive narratives with ones that fuel me. Now I create daily live videos—90 lives in 90 days—and help others write their manifestos. Mine begins: ‘I refuse to be quiet about my faith. I refuse to be quiet about my recovery. And I refuse to accept your judgment on my big dreams.’

This program also taught me how to build true community. I’ve been in 12-step programs for decades; StoryFORMULA is the closest I’ve seen to that same level of connection, safety, and transformation.”