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“I’m being me more often.” — Julie Duffy (Scotland → Pennsylvania)

Julie joined StoryFORMULA because she wanted the nuts-and-bolts, science-backed side of personal growth. Mid-life, smart and ambitious, she felt “raised to be nice” was keeping her small.

What shifted
  • Money narrative: from “money = bad” to “a good person with more money can do more good.”
  • Comparison → action: less envy, more “What do I need to do?”
  • Family transitions: steadier through teens leaving for college, with weekly check-ins and a caring community.
  • Identity: from “I’m the kind of person who…” (fixed) to “I can change that” (agency).
“When something isn’t going how I want, I ask: What story am I telling myself? What story serves me? Then I show up and do it.”
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